Built by a surgeon, for the people behind the practice.
Practice Hero exists because a working surgical practice needed marketing infrastructure and could not buy any worth having.
Andre Rafizadeh, MD
Andre Rafizadeh, MD is a surgeon based in Morristown, New Jersey. He trained at the University at Buffalo and at Morristown Medical Center, and is board certified by the American Board of Surgery. He practises at Better Plastic Surgery, the 40-year-old Morristown practice where every part of Practice Hero was built and tested first.
Why this company exists
The practice had the same problem most practices have. Agencies were happy to bill for meetings, reports and "strategy". What the practice actually needed was for articles to get published, for the phone to be answered after hours, for reviews to keep coming in, and for the site to stop losing rankings to its own pages.
None of that is glamorous, and none of it was on offer. So it got built in-house, one engine at a time, against the daily reality of a working surgical practice: staff who are already busy, a schedule that does not bend, and compliance obligations that do not care how good the marketing idea is.
Once it worked — once the rankings moved and held, and the archive kept publishing without anyone chasing it — other practices started asking. Practice Hero is that system, offered to practices that are not competing with ours.
How that shapes the work
- A physician reviews clinical content. Not as a formality — as the step that decides whether something publishes.
- The front desk comes first. Systems that make more work for the people running the practice do not survive contact with a Monday.
- One practice per specialty per market. We will not run the same playbook for your competitor down the road.
- No invented proof. Every number on this site comes from one build — ours — with its source and date attached.
Where we work
Practice Hero works with practices across the United States, with New Jersey and New York first because that is where the flagship is and where we know the market from the inside.
Your competitors hired an agency. You're about to install an engine.
Practice Hero works with a limited number of practices per market — one specialty, one territory, no conflicts. Tell us about your practice and we'll show you exactly what the engine would do in your market.