Medical website design that loads before they lose interest.
We rebuild practice sites as static platforms: no plugin stack to break, no page that takes four seconds to show a photograph, and a design standard that survives comparison with the magazines your patients read.
What production actually includes
A practice website has one job: turn a stranger's search into a booked consultation without making anyone wait. Everything below serves that.
- Static builds. Pages are compiled ahead of time and served from Cloudflare's edge. There is no database to query, no plugin to update, and nothing that can be hacked through a theme.
- Migration off WordPress. URL mapping, redirect tables, media re-encoding, and a staged cutover with Search Console watched through the switch.
- The design standard. One type system, one colour system, one heading colour per surface. Photographs are treated as photographs, not as backgrounds for text.
- Accessibility to WCAG 2.2 AA. Contrast checked pair by pair, focus always visible, motion respected, and forms that announce their own success and failure.
- Performance budgets. Images in AVIF and WebP at responsive widths, self-hosted subset fonts, and a hard cap on JavaScript.
- Hosting on Cloudflare. The same stack this site and the flagship run on, with immutable asset caching and security headers set at the edge.
The Email & Content Design engine
The website is where the design system starts, not where it ends. The same tokens drive procedure spotlights, lifecycle emails, estimate documents and social kits, so a patient who sees your post, opens your email and lands on your consult page sees one practice throughout.
Proof: the flagship rebuild
Better Plastic Surgery — a 40-year-old Morristown practice — was a WordPress site before it was a static platform. The rebuild is the reference implementation for everything on this page: same stack, same standards, same engineer.
Website questions, answered plainly.
Do we lose our rankings when the site is rebuilt?
Not if the migration is done properly. We map every existing URL, keep the ones that rank, 301 the rest, and watch Search Console daily through the switch. The Better Plastic Surgery rebuild moved off WordPress without losing its ranking pages.
Who writes the content?
You own the clinical voice. We draft, you review, and nothing about a procedure publishes without a physician signing off. Design, structure and interlinking are ours.
Can we keep our current domain and email?
Yes. The domain moves to Cloudflare for DNS and hosting; mail routing is left exactly as it is unless you ask us to change it.
Is the site accessible?
We build to WCAG 2.2 AA: keyboard operability, visible focus, colour contrast checked pair by pair, and descriptive alternative text on every content image.
Your competitors hired an agency. You're about to install an engine.
Practice Hero works with a limited number of practices per market — one specialty, one territory, no conflicts. Tell us about your practice and we'll show you exactly what the engine would do in your market.